Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

Copywriting, branding & websites for wellness, hospitality & creative businesses with a spark

We turn your bright ideas into brands that sound clearer, look bolder, and feel unmistakably you by bringing together three experts so that your business has a solid, strategic foundation which runs through your visuals, copy and website.

Turn the spark people feel in real life into a brand they recognize, trust & choose

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | A person's hand holding a matchstick with a lit flame against a plain background.
  • Maybe you’re launching something new.

  • Maybe your brand has grown, shifted or outlived the version you started with.

  • Maybe you’ve got the ideas, the energy and the ambition but your words, visuals or website aren’t quite carrying it yet.

You don’t want a brand that blends in.

You want a brand that doesn’t just look good. 

You want one that lights something up in the right people.

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Portfolio Site
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

Brand strategy, copy, visual identity & websites in one joined-up studio.

At Igni, brand communications, design and websites are created to work together.

Because your brand isn’t just your logo. It isn’t just your copy. It isn’t just your website.
It’s the full feeling people get when they meet your business.

So we shape the words, visuals and digital experience around what makes you distinct: your energy, your values, your voice, your audience and the way you want people to feel.

The result? A brand that feels clear, confident and full of character.

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Branding Portfolio

Here’s how we do it:

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Sunset over desert landscape with silhouette of a saguaro cactus and mountain range.

For brands that want to feel considered, not copied

Igni is for businesses that care about the details.

  • The tone.

  • The feeling.

  • The tiny moments that make people pause and think, yes, this is my kind of thing.

We work with wellness, hospitality and creative businesses that want to show up with more personality, more clarity and more confidence without losing the heart of what made them special in the first place.

Because the best brands don’t just look good.

They become a business people want to gather around.

Campfire stories…

  • “After being impressed with her website, I enlisted Bex’s help in transforming the copy on my own website and social media posts. She spent time getting to know what makes me tick and created some super useful resources to help me find and develop my brand voice. She rounded her consultation off with a fabulous video review of my website, highlighting the areas that could be improved to make my business shine and more personal to me. I can’t thank her enough and would highly recommend her service to anyone needing a friendly, approachable professional to boost their own copy.”

  • “I adore Jamie. She fits seamlessly into my workflows and offers a clear and straightforward process which is rare to find in this industry. She has a keen eye for design but even more so offers professional insight and collaboration which fuels creativity and inspires the clients she serves as an extension of my agency. I know that when Jamie is assigned to the creative team for one of my clients, they are in good hands and better for it. And I can maintain a focus on strategy and communication with my clients as she works her magic.”

  • “Seamless process, stunning design, and an immediate impact on our business.”

  • “It wasn’t just a website—it was a full brand transformation.”

  • "We loved working with Bex on a number of writing and editorial projects. Not only did she totally understand our tone of voice and style immediately, she was also incredibly flexible and efficient when faced with changing deadlines. We’ll absolutely work alongside Bex again! "

  • Thank you again for all your work! Jamie's work looks so professional and is really bringing my brand to life. I really appreciate the thought an effort she's put into my project."

  • “Her work became the foundation of our entire marketing strategy.”

  • “Paige took our vision and turned it into a beautiful, functional site that truly works.”

  • "Bex has been instrumental in articulating the heart and story of filo coffee house. Before appointing Bex to work with us we had lots of thoughts and ideas but bringing Bex on board has changed the game in bringing filo coffee house alive. She has perfectly captured the essence of who we are whilst expanding our brand voice to become more focused and fun. Bex is remarkable at what she does and it's been an absolute joy to work with her. I cannot recommend her enough. "

  • "We are just in love with the Gooseberry brand so much. We are chomping at the bit for our building to be renovated so we can start using it! Trying to get a wallpaper designed with some of your gorgeous illustrations too!"

  • “I’ve never worked with a more creative, professional, and punctual designer—ever.”

  • “More than 5 stars! I felt supported, seen, and beyond excited about the results.”

  • "This is amazing, awesome, awe-inspiring! You've done a miracle <3 I just had a chance to skim through your Content Check-Up, but you blew me off my feet"

  • “Not just a designer— a business coach, collaborator, and champion for my brand.”

  • “Paige didn’t just build us a website—she elevated everything about our brand.”

  • “My dream website came to life—and it’s better than I ever imagined.”

  • “Paige made the overwhelming process of launching feel easy and exciting.”

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founders
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

Three creative brains.
One joined-up brand.

Igni Made is powered by three experienced business owners across the UK and US, bringing together strategic words, thoughtful visuals and websites that actually work.

That means your brand won’t be passed from one disconnected person to another, losing bits of yourself along the way.

You’ll get a collaborative team shaping the strategy, message, look and experience together so that everything feels clear, consistent and unmistakably you.

We do numbers as well as words: +28 years combined experience. 30+ brands launched. 2 time zones. 3 experts. 539 s’mores eaten.

Ready to feel all lit up inside?