Meet the team behind

a transatlantic branding studio for US & UK businesses

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Paige Lyon
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Bex Elder
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Jamie Stryker

We’re a transatlantic branding studio for US and UK businesses, helping wellness, hospitality and creative brands turn what makes them brilliant into messaging and visuals that sound clearer, look bolder and feel unmistakably like them.

We bring together brand communications, website copywriting, branding and custom Squarespace websites so your brand doesn’t just look good: it feels lit from within.

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See how we do it
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

28+ years combined experience  · US & UK market insight

Trusted by brands with something brilliant to share

Strategy, copy, design & website build in one joined-up process

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | A person with curly hair wearing a wide-brimmed hat and gray clothing standing on the side of a desert road.

Your business is too good to look & sound like everyone else

You already know your business has something special. The challenge is turning that feeling into words, visuals and a website that other people can understand, remember and connect with.

That’s where Igni Made comes in.

We specialize in working with businesses with heart, ideas and fire in their bellies turning what makes them different into clear words, distinctive visuals and strategic websites that make them easier to recognize, trust and choose.

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Branding Portfolio
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

Build a brand people can gather around with Igni Made

Three sparks. One brighter brand.

Igni Made is built on the power of three: three experts, three business owners and 28 years of combined experience.

Together, we bring strategy, copy, design and web into one joined-up process, helping you uncover your spark, own what makes you different and build a brand that burns brighter.

Two time zones = a project that never stops moving

Being a transatlantic branding studio for US and UK businesses means more than two accents on a Zoom call. Our Scottish + Californian perspectives help your brand make sense on both sides of the pond, while our time zones (GMT + PST) create a natural handover that keeps your project moving.

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | A straight desert highway with double yellow lines.
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Two matches, one ignited and burning, the other unlit, on a flat surface with a dark blurred background.

Strike the strategic match

The best things never happen by accident. At Igni Made, strategy is the firepower behind your brand, shaping the copy, visuals and web design. Every word, visual choice and website section is carefully chosen to help your brand feel intentional, consistent and unmistakably you.

Bring your brand out of your head and into the world

We take the brand that’s been living in your head and help bring it into the real world. Through strategy, copy, branding and website builds, we shape your ideas into something you can see, use and feel proud of.

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Is Igni Made for you?

We’re all about wellness, hospitality and creative businesses that want a brand with more clarity, character and confidence.

We might be the right fit if:

  • you’ve outgrown the brand you started with

  • your words, visuals and website feel disconnected

  • your business has personality, but your brand doesn’t show it yet

  • you want to be clearer without becoming bland

  • you’re ready for strategy, rather than random prettiness

  • you want a brand people can understand, trust and remember

You don’t need to sound like everyone else to be taken seriously. You need a brand that carries your spark clearly.

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Meet the firestarters behind Igni Made

brand strategist & copywriter

Bex turns tangled ideas into clear messaging, strategy and copy that helps people understand what you do, why it matters and why they should care. Clients often say it feels like she’s inside their head.

Top s’more tip: add some Terry’s chocolate orange for a zesty twist!

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Bex Elder

Bex

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Jamie Stryker

brand designer

Jamie turns strategy into distinctive visual identities that help you show up more confidently and consistently. Her designs look beautiful, but they work hard too.

Top s’more tip: the toastier the better!

Jamie

website strategist

Paige brings everything together in strategic Squarespace websites that guide people clearly from first impression to next step, making sure your brand works beautifully online. If it can be built, Paige will find a way.

Top s’more tip: add a dark chocolate peanut butter cup for the perfect combo!

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Founder, Paige Lyon

Paige

Between the three of us, you get:

three business owners who understand what it means to build something of your own

clear words, distinctive visuals & strategic websites

US & UK market insight

one joined-up process from idea to launch

a brand that feels considered, like you & ready to be seen

Campfire stories…

  • “After being impressed with her website, I enlisted Bex’s help in transforming the copy on my own website and social media posts. She spent time getting to know what makes me tick and created some super useful resources to help me find and develop my brand voice. She rounded her consultation off with a fabulous video review of my website, highlighting the areas that could be improved to make my business shine and more personal to me. I can’t thank her enough and would highly recommend her service to anyone needing a friendly, approachable professional to boost their own copy.”

  • “I adore Jamie. She fits seamlessly into my workflows and offers a clear and straightforward process which is rare to find in this industry. She has a keen eye for design but even more so offers professional insight and collaboration which fuels creativity and inspires the clients she serves as an extension of my agency. I know that when Jamie is assigned to the creative team for one of my clients, they are in good hands and better for it. And I can maintain a focus on strategy and communication with my clients as she works her magic.”

  • “Seamless process, stunning design, and an immediate impact on our business.”

  • “It wasn’t just a website—it was a full brand transformation.”

  • "We loved working with Bex on a number of writing and editorial projects. Not only did she totally understand our tone of voice and style immediately, she was also incredibly flexible and efficient when faced with changing deadlines. We’ll absolutely work alongside Bex again! "

  • Thank you again for all your work! Jamie's work looks so professional and is really bringing my brand to life. I really appreciate the thought an effort she's put into my project."

  • “Her work became the foundation of our entire marketing strategy.”

  • “Paige took our vision and turned it into a beautiful, functional site that truly works.”

  • "Bex has been instrumental in articulating the heart and story of filo coffee house. Before appointing Bex to work with us we had lots of thoughts and ideas but bringing Bex on board has changed the game in bringing filo coffee house alive. She has perfectly captured the essence of who we are whilst expanding our brand voice to become more focused and fun. Bex is remarkable at what she does and it's been an absolute joy to work with her. I cannot recommend her enough. "

  • "We are just in love with the Gooseberry brand so much. We are chomping at the bit for our building to be renovated so we can start using it! Trying to get a wallpaper designed with some of your gorgeous illustrations too!"

  • “I’ve never worked with a more creative, professional, and punctual designer—ever.”

  • “More than 5 stars! I felt supported, seen, and beyond excited about the results.”

  • "This is amazing, awesome, awe-inspiring! You've done a miracle <3 I just had a chance to skim through your Content Check-Up, but you blew me off my feet"

  • “Not just a designer— a business coach, collaborator, and champion for my brand.”

  • “Paige didn’t just build us a website—she elevated everything about our brand.”

  • “My dream website came to life—and it’s better than I ever imagined.”

  • “Paige made the overwhelming process of launching feel easy and exciting.”

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | A hand holding a lit matchstick with flames burning, in front of a blurred background.

Ready to turn your spark into a brand people gather around?

Your business already has the spark. We’ll help shape it into clear words, distinctive visuals and a strategic website that make people notice, understand and remember you.

Book a chat with us
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