service offerings

Copywriting, branding & website services for brands with a spark

Your brand is more than a logo, a few nice words or a website that looks good on a laptop.

Explore our signature package
Explore our signature package
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Smartphone on beige textured fabric surface displaying the website for Riad Almaha Hotel & Spa
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Close-up of three cocktail glasses with stickers saying "The Dapper Olive," "Where Every Cocktail Tells a Love Story"

Igni Made brings strategy, copywriting, visual design and website services together to help wellness, hospitality and creative businesses show up with more clarity, character and confidence.

We’re here to help you turn what makes you different into something people can see, understand and remember.

Book a chat with us

Your words, visuals and website shouldn’t be working in separate corners

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Desert landscape with large red rock formations, sparse desert vegetation, and a partly cloudy sky.

When your messaging says one thing, your visuals say another and your website is quietly doing its own thing, your brand starts to feel harder to trust.

Not because the work is bad.

But because the pieces aren’t working together.

At Igni Made, strategy sits at the center of everything. We shape your copy, design and website together so your brand feels consistent, intentional and unmistakably you.

Meet the team
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Close-up of hands igniting a matchstick, with sparks lighting up the scene.
Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Logo

The Firestarter Package brings it all together

Our signature package is for wellness, hospitality and creative businesses that want the words, visuals and website shaped together from the start.

We uncover what makes your brand different, turn it into clear messaging and distinctive design, then build a strategic website that brings everything together.

✘ No disconnected handovers.
✘ No trying to make your copy fit a design that already exists.
✘ No website that looks beautiful but leaves people unsure what to do next.

Just one joined-up process from first spark to final launch.

Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Laptop on a dark bar counter displaying a website titled 'The Dapper Olive' with menu options

Here’s what’s included:

  • Before we design, write or build, we get clear on what your brand needs to say and why it matters.

    Through messaging strategy, positioning and tone of voice, we shape the foundations that guide your copy, visuals and website.

  • Your visuals should do more than look good.

    We create distinctive brand identities shaped by strategy, so every color, font, logo and design detail helps your business match with what we discovered in the brand communications stage.

  • Your website copy needs to do more than sound nice.

    We write clear, characterful copy shaped by strategy, so every page helps people understand what you do, why it matters and how to take the next step.

  • We turn your brand strategy, copy and visuals into a custom Squarespace website that feels clear, intentional and easy to move through. 

    You’ll get a site that looks beautiful, supports your goals and guides people clearly from first impression to next step.

kindle your spark with Igni Made
  • Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Tablet displaying a tourism video titled 'Luxury in the Heart of Marrakech' on a woven rattan table
  • Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Living room with framed pictures on the wall, a green velvet tufted sofa, side table with a lamp, and shadow patterns on the floor.
  • Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Black and white promotional card and a name tag for Glenfalloc Lodge
  • Igni Made | Copywriting, Branding & Websites for Wellness, Hospitality and Creative Businesses | Northern California | Smartphone displaying a webpage for Bryan Lyon Media Productions

How we bring your brand to life

Every project we take on has the same four key stages:

01. Spark

We get to know your business, audience, goals and what makes you different.

02. Kindle

We turn that insight into a clear creative direction across words, visuals and web.

03. Ignite

We create the copy, design and website pieces your project needs.

04. burn bright

You show up with a brand that feels clearer, bolder and easier for the right people to connect with.

Brands we’ve helped light up

  • “After being impressed with her website, I enlisted Bex’s help in transforming the copy on my own website and social media posts. She spent time getting to know what makes me tick and created some super useful resources to help me find and develop my brand voice. She rounded her consultation off with a fabulous video review of my website, highlighting the areas that could be improved to make my business shine and more personal to me. I can’t thank her enough and would highly recommend her service to anyone needing a friendly, approachable professional to boost their own copy.”

  • “I adore Jamie. She fits seamlessly into my workflows and offers a clear and straightforward process which is rare to find in this industry. She has a keen eye for design but even more so offers professional insight and collaboration which fuels creativity and inspires the clients she serves as an extension of my agency. I know that when Jamie is assigned to the creative team for one of my clients, they are in good hands and better for it. And I can maintain a focus on strategy and communication with my clients as she works her magic.”

  • “Seamless process, stunning design, and an immediate impact on our business.”

  • “It wasn’t just a website—it was a full brand transformation.”

  • "We loved working with Bex on a number of writing and editorial projects. Not only did she totally understand our tone of voice and style immediately, she was also incredibly flexible and efficient when faced with changing deadlines. We’ll absolutely work alongside Bex again! "

  • Thank you again for all your work! Jamie's work looks so professional and is really bringing my brand to life. I really appreciate the thought an effort she's put into my project."

  • “Her work became the foundation of our entire marketing strategy.”

  • “Paige took our vision and turned it into a beautiful, functional site that truly works.”

  • "Bex has been instrumental in articulating the heart and story of filo coffee house. Before appointing Bex to work with us we had lots of thoughts and ideas but bringing Bex on board has changed the game in bringing filo coffee house alive. She has perfectly captured the essence of who we are whilst expanding our brand voice to become more focused and fun. Bex is remarkable at what she does and it's been an absolute joy to work with her. I cannot recommend her enough. "

  • "We are just in love with the Gooseberry brand so much. We are chomping at the bit for our building to be renovated so we can start using it! Trying to get a wallpaper designed with some of your gorgeous illustrations too!"

  • “I’ve never worked with a more creative, professional, and punctual designer—ever.”

  • “More than 5 stars! I felt supported, seen, and beyond excited about the results.”

  • "This is amazing, awesome, awe-inspiring! You've done a miracle <3 I just had a chance to skim through your Content Check-Up, but you blew me off my feet"

  • “Not just a designer— a business coach, collaborator, and champion for my brand.”

  • “Paige didn’t just build us a website—she elevated everything about our brand.”

  • “My dream website came to life—and it’s better than I ever imagined.”

  • “Paige made the overwhelming process of launching feel easy and exciting.”

Bring your spark into the world

Your business already has the spark. The Firestarter package shapes it into the strategy, words, visuals and website you need to show up clearly and confidently.

Discover our signature Firestarter package
Book a discovery call with us