The Igni Journal
Brand thinking for businesses with a spark.
Explore ideas, insights and practical guidance on brand communications, visual identity, website design and building a business people can recognize, trust and choose.
From clearer messaging to stronger websites, sharper positioning and more confident creative decisions, this is where we share the thinking behind brands that don’t want to blend in.
How Much Does a Custom Squarespace Website Cost?
A website quote is about more than how many pages you need. Here’s what shapes the cost of a custom Squarespace website, what to ask before you commit and where your budget can make the biggest difference.
Branding vs Marketing: What’s the Difference & Why Does It Matter?
Branding defines who you are. Marketing gets that identity in front of the right people. Learn the key differences between branding and marketing, why each matters, and how a clear brand foundation makes every campaign, piece of content and customer interaction more consistent, recognizable and effective.
Why We Started Igni Made
Why we started Igni Made: a branding and web design studio built on the belief that strategy, copy, design, and websites should never live in separate rooms.
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